Saudi Arabia leads the world in terms of YouTube viewership. But Saudis aren’t just consuming YouTube videos. Al Arabiya TV runs this Reuters report on how young Saudis are creating content to fill the void created by state-operated media (void because no one watches it for other than Saudi sports and religious inspiration).
Saudis live in a severely constrained social environment. As a result, many youths are living a ‘virtual’ life on the Internet where they are able to say and see things that are otherwise not available to them. Rather than waiting for governmentally shaped commentary, they make their own and get immediate feedback, both positive and negative.
Young Saudis getting creative on YouTube
Turn on a Saudi television and you’ll usually get a diet of religious programming and uncontroversial imported fare. But there’s much more to a “night in” for the average Saudi – they’re also the world’s most avid watchers of YouTube.
The programs of Jeddah-based UTURN, from drama to reality shows, are typical. “3al6ayer,” or “On the Fly,” is a Saudi version of “The Daily Show with Jon Stewart.” “Eysh Elly” is a lighthearted weekly review of Arab online videos.
As of mid-September, UTURN had 286 million views on YouTube and 8 million followers on social media such as Facebook and Twitter, most of them Saudis, said Abdullah Mando, 27, who set up the company in 2010 with two university friends.
The secret of UTURN’s success is simple, but in a Saudi context, rather revolutionary: give the audience what it wants