Here’s an interesting study from Arab Media & Society looking at whether viewing satellite TV leads to a materialistic view of life. The study, by Mark Harmon, associate professor of journalism and electronic media in the College of Communication and Information, University of Tennessee, reanalyzes earlier studies of Saudi and Egyptian youths and finds that there is no real relationship between the two. This contradicts some earlier studies noted in the report. Definitely worth reading.

Arab youth, television and “affluenza”
Mark D. Harmon

Popularized by several books, articles, and even a stage play over the last several years, a hypothesis known as “affluenza” predicts that media consumption will correlate positively with higher levels of materialistic traits. This paper re-analyzes data from a lifestyle survey administered to youth in Egypt and Saudi Arabia with an eye towards testing the affluenza hypothesis in light of the ongoing boom in Arab satellite television. While the survey was not specifically designed to test for affluenza, and therefore not an optimal tool, it did collect data on television viewing and several lifestyle topics which have been linked to affluenza in previous studies. Surprisingly, the data from this survey of Egyptian and Saudi youth did not show a link between increased television viewing and materialistic traits – in stark contrast to surveys conducted in the United States and Europe.
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